Which virtue is most important?

| AMP Up1 Team | Values

At The Third Spot™️, our purpose, mission and values are sacred to us.  They guide how we behave and were born out of what we do and who we want to be. They keep us aligned and remind us of who we are.  Our values are the expectation of conduct, and this shared understanding and internalization allows us to be incredibly agile in decision making.  They are the key to our culture.

When we defined our purpose, mission and values, we selected and highlighted 4 virtues that we hold in especially high regard.   They are the affirmations of who we expect to be.

Our 4 Virtues:  Optimism, Adaptability, Grit, Empathy

Recently, in an insightful exercise, we asked the team this question:  Of our Virtues (Optimism, Empathy, Grit, Adaptability), which do you believe to be the most important? Why?


“Optimism is the ability to focus on where we are going, not where we are coming from.” -Simon Sinek

  • “In an operations position, it is important to be there for people. People like coming to positive people, while they might not always like what you say, When you provide optimism and hope to others, you build trust.”  -Brendan LeBlanc
  • “Optimism could be the most important virtue. If we believe in ourselves that we will succeed, we may. If we believe we will fail, we will fail.”  -Eli Shapiro
  • “You want to surround yourself with people that will support you and believe in what you stand for and the ideas you have. Having a team like that will give you all the motivation in the world to try new things and be innovative and those are the things that make us unique from anyone else. Going into situations thinking it's going to work out and we will be successful will make that happen, you get what you put out there in the world.”  -Leo Neves


“perseverance and passion for long-term goals”  -Angela Duckworth

  • “I think all the other virtues are important but without grit, they are weakened. Grit is the toughest of the virtues and is prominent when things are not going well. It's easy to carry the virtues when things are good, but when things are not, it takes grit to maintain.”  -Aaron Sagendorf
  • “I believe that grit is the most impactful virtue because it's easy to quit after failure. Business or life having grit allows you to push forward, learn how to lose, but love working hard to win. Having grit gives you the tool to learn and better any over the other values.”  -Corey Simpon
  • “I believe grit is the most important of our virtues. Life, even in non-pandemic times, will always throw us challenges. Most, when faced with these challenges, run away or seek the path of least resistance. A gritty individual faces the challenges head on, adjusts strategy, allows themself to fail and persevere until those challenges are spun into strengths, opportunities and accomplishments. A TEAM of gritty individuals becomes an unstoppable force to be reckoned with.”  -Doug Warner
Mar Virtues 600


“Sustainable competitive advantage no longer arises exclusively from position, scale, and first-order capabilities in producing or delivering an offering. All those are essentially static...Instead of being really good at doing some particular thing, companies must be really good at learning how to do new things.”  Martin Reeves and Mike Deimler

  • “It’s so vital to evolve and change with the world. Not lock in to what we always did. As the facts change, so should our opinions.”  -Josh Rossmeisl
  • “Our world changes so fast and so often, if you’re not able to adapt to your environment then you and/or your company will be left in the dust. Especially within the hospitality industry, where we’ve learned over the last year more than ever how the smallest change can have the biggest impact on our business. Restaurant owners have gone from indoor dining, to strictly outdoor dining, to a combo of both and even takeout only for a period of time. Those who were able to adapt quickly were the ones who have been able to make the biggest strides, learn the most and be a true example to other industry leaders.”  -Melissa Davis
  • “As time goes on, we gain clarity and things need to evolve. A business can’t do things the same way forever and the team needs to be able to adjust to changing circumstances, processes, and technology. Having the open mindedness, positivity and ability to to adapt helps to level up and keep a business growing.”  -Amanda Murray
  • “In our hospitality world there are always so many moving parts and those who are prepared and proactive can react to things we cannot anticipate are most successful. Adaptability comes from a lot of reflection, knowing that mistakes do not define you but what you do from that point will. People imitate each other and an adaptable leader will encourage an adaptable team that becomes contagious.”  -Leandro Neves


“Empathy has no script. There is no right way or wrong way to do it. It's simply listening, holding space, withholding judgment, emotionally connecting, and communicating that incredibly healing message of 'You're not alone. '”  -Brene Brown

  • “As much as the word has been thrown around as trendy over the past year, to me, it's the most essential to our purpose. Our purpose is connecting people and building community. We could be optimistic, gritty and adaptable, but without empathy, we wouldn't truly be able to connect with anyone in a meaningful way. It connects us to servant leadership in that empathy with our team allows us to know where we should be to support our team. Our empathy is what builds loyalty. I care about you because you care about me. Optimism, grit and adaptability make us better and help us grow, but empathy makes us human and allows us to bring others on the ride with us.” -Chris Barrows

Obviously, there is no right or wrong answer.  There is a “chicken or egg” component to the question, which speaks to the alignment of the virtues.  They are most important and effective when they are supporting each other.  Which virtue do you believe to be most important?


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