Introducing The 3rd Spot™️: The Future of Experiential Dining

 
 
Our Need for Connection
Even before the COVID-19 pandemic, technology was slowly pushing us into a different type of isolation. The convenience provided by technology made us increasingly reluctant to look beyond our homes or workplace for anything.
 
Zoom calls, social media, dating apps, emails, delivery services… With so many people at our fingertips, we’re slowly programming our way towards making physical connections, at best, an afterthought. In extreme cases, we’re making them obsolete.
 
Humans are social animals. We have a primal need to connect with each other. To be together. To belong to a “tribe”.
 
Where We Spend Our Time
Most would agree, our most valuable and finite resource is time. Given this limited resource, it’s important that we carefully consider where we spend it.
 
Home. Work. Home. Work. It’s a never-ending cycle. We commit a majority of our lives to these two places. Home is with your family, work is with your colleagues. They come with their own sets of responsibilities and expectations.
 
We are taught to not bring work home and not bring home to work. For many, however, the pandemic has blurred the lines between the two, creating a homogeneous and dangerously indecipherable blend. When you work from home, when does work end and home begin?
 
When we do venture out for respite, think about how these places are designed.
 
You get your coffee at coffee shops. Counter takeout for sandwiches and burritos. Movies at movie theaters. Music venues have....well, music. We go to them as needed, but their specialized nature causes a lack of social continuity. Each is typically designed around the “main event” and not the connection between the people attending it.
 
Most places focus on the product first instead of thinking “what do we want the result to be”, and design the product to be an amenity to the emotion and connection.
 
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The Third Place
There’s a term coined by Sociologist Ray Oldenberg, “the third place”. It’s your go-to place outside of home and work. It’s a place for friends, fun, games, conversation, relaxing, laughing, creating memories, breaking bread, and connecting with each other.
 
What suburbia cries for are the means for people to gather easily, inexpensively, regularly, and pleasurably — a “place on the corner,” real-life alternatives to television…” explained Oldenburg in an article he wrote about how “third places” were vanishing from society and taking with it a sense of community and belonging that is coded in our DNA to crave.
 
Oldenberg's third place is distinguishable by several distinct characteristics. At the third place, all are welcome and there by choice. It's laid back in nature and occupied by regulars who are there to relax and converse. It’s accessible and accommodating, open to members of the community from all walks of life. It doesn’t take itself too seriously and has a playful atmosphere that feels like a home away from home for all.
 
Today’s most popular venues convert on only a few of these characteristics, often sacrificing conversation, regulars, and community for quick, feature-driven activities and anonymous volume. They are less about connection than they are about distraction.
 
The true “third place” provides us with what we cannot get from work or home mirroring Abraham Maslow’s 1943 Hierarchy of Needs model:

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That third place is necessary now more than ever...
 
Introducing
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Our Purpose
Connecting people and building community
 
Our Mission
To Value Time | Create Moments that Earn Memories | Encourage Evolving Exploration | Share in Prosperity With Our Team and Community
 
A New Model of 'Eatertainment'
The 3rd Spot offers a uniquely synergistic and integrated approach to upscale “eatertainment”. The guest experience is valued over the features. The amenities exist only to provide you with different opportunities to connect and create memories.
 
The Team behind The 3rd Spot has worked in dining and entertainment for a combined 200+ years with an average tenure together of 11 years. Company founder and CEO, Josh Rossmeisl, has known and grown most of the team from hourly positions to executive leadership over the course of 20+ years. This rare alignment in an oft-transient industry led the team to band together and create a unique and integrated experience that has lacked in the space.
 
We’ve blended the cafe, the beer garden, the social club, the bar, the restaurant, and the gaming place under one social ecosystem with technology designed to let you unplug. You can have a different experience every visit, but maintain the sense of community and belonging that we crave. Each visit builds on the last.
 
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Evolving Exploration
The 3rd Spot doesn’t typecast your experience around a singular activity. New games, seasonal menu items, and fun promotions will be introduced regularly, creating a consistently dynamic environment to engage and rally around each other’s energy.
 
Exploration is encouraged and The 3rd Spot Membership Program serves to add value and strengthen the sense of community, giving members nearly unlimited use of the rotating gaming options during off-peak times. An innovative platform, Connections™, allows you to match and meet people who share similar interests in advance of your visit or when you’ve arrived.
 
Diverse gaming curated for adults with dozens of analog experiences allows for team building, competition between friends, and an opportunity to unplug and have fun without restrictive declining point systems. The 3rd Spot creates a boutique take on gaming with upscale bowling lanes, nostalgic arcade games, and The 3rd Spot™ indoor/outdoor experience-based “Social Garden”. These culminate to provide the perfect blend of low-tech fun that energizes the social soul.
 
These gaming options will be coordinated unobtrusively by an app-based “Bucket List”. This will help guests navigate their choices seamlessly while also promoting conversation, reducing wait times, and introducing new experiences.
 
Small Plates & Libations
The 3rd Spot™ Cafe is a neighborhood option for morning and afternoon routines that offers a comfortable place away from the office to creatively co-work that turns into the social brunch venue on the weekends and holidays.
 
The innovative small plates and beverage menus provide a unique social opportunity to break bread. Rather than committing to your own giant entree, let’s explore and share small plates together and connect over a sacred experience that is essential to our existence as humans.
 
Coming Soon...
All of the experiential elements are designed to create a harmoniously comfortable environment that our guests and members have been searching for. 
 
Welcome to The 3rd Spot, YOUR third place outside of home and work to create community, share your thoughts and dreams, and make the most of life’s most precious resource - time.
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Introducing Connections™️: The Game Changing Eatertainment Ecosystem

 
Large groups socializing without masks and standing less than 6 feet apart is a not so distant vision dancing in the minds of so many people in our world today. Rather than being ostracized for going out with people outside of your household, it will soon be encouraged to do so as our society (and economy) rebuilds. The human race sort of depends on it. After what will likely become an 18-month quarantine to the likes that most generations have never experienced, experts predict a post-pandemic “roaring ’20s redux” as our society, wired for interconnectedness, serves one of its most natural instincts.
 
Even before this, cultivating meaningful face-to-face interactions has had its challenges in recent years. In a 2019 study by CVS Health, 53% of millennials reported they don't know where to meet new people. So where will people go when restrictions are lifted to fill their primal urges for human connection? With somewhat of a blank slate, how will people define a “new normal” for meeting people?
 
Meeting people has only gotten more difficult in recent years
 
Technology has been and continues to be the leading source of connecting people looking for friendship, love and to network. When the floodgates open, buckle up.
 
Enter Connections™, an advanced, proprietary platform built on The Third Spot'ss membership program app that allows guests to find and meet up with each other in a fun and innovative way. Also, it’s free to use!
 
“Hey Google: Where are the best places to go on a date or meet up with friends? Answer: Bowling Alleys. Arcades. Coffee Shops. Beer Gardens. Cocktail Bars. Tapas Restaurants.”  Imagine a place that had all of these under one roof?!
 
 
Scroll through the apps on a Millenial or Gen Z phone and you are likely to find at least one dating or meet-up group app. What if these platforms owned the businesses that people went on their meet up when they made a connection? Imagine a marriage of SaaS and Brick & Mortar?
 
With the Connections™ program, after opting in, guests simply fill out their profiles including demographics, interests and ratings of The 3rd Spot's specific gaming options. Once entered, guests can match with a projected 10,000 other members per location* and seamlessly reserve an experience without ever having to leave the app. Connections™ helps find a day and time that works, selecting from each individual’s available time slots, then the member can interface with the venue to search for open, “off-peak” inventory to make sure there is availability for their meet up. Match and Connect!
 

*the typical The 3rd Spot™️ venue hosts over a quarter million visitors per year. 

 
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Taking the concept further, guests who are feeling more spontaneous and adventurous (perhaps after some social lubricant), can “Live Connect” while in the venue and find similar-minded individuals. Imagine feeling inspired and finding a new Kornhole partner, shuffleboard opponent or bowling buddy without awkward introductions. It’s as easy as flipping a switch on the app.
 
 
 
Unlike popular dating apps, where matching is based solely on attributes, the Connections™ program allows for matches on specific game and activity interests. This, in turn, creates more meaningful and instant connections as well as an ice breaker for the parties meeting. Gone is the awkwardness of staring across a dinner table at a blind date as matching guests can dive right into the shared experience of an activity they both enjoy in an environment designed to eliminate those awkward moments. The Third Spot‘s 20-32 thousand square foot venues leave “so much room for activities”!
 
Bonus: Those who love to play “matchmaker” for individuals or groups, get leveled up to “Super Connector” status within the app, unlocking rewards and enhanced privileges.
 
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One of the problems with traditional dating apps is they lose subscribers once they “match”. If they work perfectly, they’ll run themselves out of business! With Connections™, instead of people “unsubscribing” after they make the match, they are more inclined to keep their The 3rd Spot™️ membership because the benefits don’t end when the connections begin. You continue to make connections and become immersed in the “The 3rd Spot™️ Community”. (And have access to tons of evolving activities and benefits).
 
So Many Ways to Connect
It’s not just for love, and it’s not simply just another dating app.The 3rd Spot™️ is about connecting people and creating community. Connections™ is for love, friendship, networking and more! The platform allows its members to start a Connections™ meetup group that share similar interests. Imagine meeting up on a Monday night with a fantasy football group or to discuss a book? Imagine there is a group that shares interest in music, movies, painting, cooking, cars, design? Connections™ utilizes new proprietary technology to bring people together and give them a space to unite based on shared interests and makes the connection seamless.
 
Create Moments That Earn Memories
When storing memories, the brain prioritizes those experiences that are most rewarding. This is why we remember tiny details centered around “first” experiences. Intense emotional sensations etch these experiences deeply into memory, creating what psychologists call "flashbulb memories." There is a rush when doing something novel, meeting new people and hitting it off. A rush that people want to capture and relive. Think of the first place you met a good friend, spouse or great business contact. These experiences build natural brand affinity that lasts a lifetime. During a time where society is working to tear down metaphoric walls, The 3rd Spot™️ and the Connections™ platform is building bridges.
 
“We are not in the business of selling food, drinks and experiences... our #1 job is 'connecting people and building community'.  What we sell is a reward for a job well done”. - Josh Rossmeisl, Founder & CEO of AMP Up1 Hospitality & The 3rd Spot™️
 
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New Beginnings

“Every new beginning comes from some other beginning’s end” - Seneca

Over the course of almost 15 years at Kings Dining & Entertainment, we developed and grew an exciting, pioneering brand to 11 locations across 5 states.  Doing so created career opportunities for thousands, and made memories for millions of incredible guests. I will forever take with me the priceless experience growing a remarkable brand with the greatest team of leaders whom I’ve had the honor to lead and learn from.  

Reflecting back to the beginning, to the openings of some unique venues, and to so many incredible changes, I am so thankful for the journey we forged together and the amazing talent I’ve met over the years. To see a team and culture grow the way ours did is exceedingly rare and undeniably special.  I will always cherish the moments and memories and the thousands of team members I worked with and am grateful for the opportunities I experienced and wouldn’t trade them for anything.  

More impressive than the growth itself was how we grew and why we did it.  As a team, we defied the odds without conventional methods involving carrots and sticks, but rather by involving the diverse talent all around us.  We sought out and put in power those with a strong moral compass and a desire to grow themselves and those around them in an environment where the best ideas won over titles and tenure.  Our passion to grow ourselves and our team were largely derived from the shared belief that autonomy, mastery and purpose are what motivates great leaders.  Although the COVID-19 pandemic may have changed the course of the path I set out on, it’s advanced me forward in my mission.

The journey continues and the next steps will be exciting.  My experiences, values, and virtues have guided me to where I am and my north star will do the rest.  One thing that has never been more clear is my belief in growing those around me.  This will only strengthen as my core purpose is opening doors and creating opportunities.  For those who have been a part of the journey, I thank you from the bottom of my heart for the support and strength that has helped shape the amazing opportunities of the past and present and that will continue into a very bright future. 

With Love,

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Joshua Rossmeisl
Founder/CEO
AMP Up1 Hospitality
 
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