Working as a designer for 15+ years has allowed me to experience many parts of the design world. I’ve been in an agency setting, an in-house designer and freelanced, all for a variety of industries. Along the way, I’ve collected favorite resources that have helped me learn and create successful branding.
While technology has evolved and social media has come into the game, a lot of design principles remain consistent. Below are some general design tips and some of my go-to’s when designing!
Here are some resources that I find to be most helpful in my toolbox:
This is a great talk focused on content creation. While we can’t always work the magic of making something go viral, we should be striving to make content that our audience finds value in. No matter your industry or business, you should take the time to map out the categories that your content should cover. Whether this is for social media, blogs, emails, marketing campaigns - anything you are putting out in front of your audience should hit on at least one of your categories.
Creative Market is my favorite site for design assets. They have a wide range of reasonably priced fonts, vector graphics, images, templates, mockups, images to elevate your design. They also regularly offer great bundles and 6 free assets each week with the creation of a free account!
Milton Glaser was an iconic graphic designer, best known for the “I ❤️ NY” logo. His final work in 2020 was in response to the pandemic as a way to connect people through art. This interview with him gives amazing insight into the thought behind this design and others with his goal of bringing people together.
Unsplash & Pixabay - Both of these sites have some great options for Free Stock Imagery. Unsplash is only photography but more unique than traditional stock sites, while Pixabay also includes illustrations, vector graphics and some video.
Adobe Stock - Great option for a paid stock site. It’s a monthly subscription, but unused downloads roll over month to month. It includes photography, illustrations, vector graphics, mock ups & templates.
This site lets you upload an image of a font you are trying to identify. If it can’t find an exact match it will suggest some close options for you. Can come in handy!
I use Hootsuite for all of my social media scheduling. It gives you a great calendar view showing when your content will post and you can easily set up 1 post to go to multiple accounts or platforms. They also have a really great newsletter that goes out every two weeks with articles from their blog giving useful, actionable tips for social media marketing.
Impresso is an app that allows you to easily make dynamic image/video posts for social media. They have a number of free templates & features or layouts you can use to start from scratch. Easy to use for anyone - no design experience required!
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