Anatomy of Our Name

Motivation happens by focusing on Autonomy, Mastery & Purpose

Modest, but steady gains lead to sustained success. Up is up!

Practice a Kaizen approach of continuous improvement. Get 1% better every day.

our purpose

Connecting People and Building Community 

Value Time

our mission

Create Moments that Earn Memories

Encourage Evolving Exploration

Share in Prosperity with our Team and Community

Our Process Values

Believe. It always seems impossible until it’s not. 

Trust is the highest form of human motivation. 

Commit time daily to grow yourself.

Be consistent and persistent

It's not who the person is today that's important, but who they can be if you believe in them. 

Eliminate Anonymous by listening attentively & responding creatively.

It's okay to "Break the rules", just not the law. 

Take action. It can only suck once, or it can be the best thing we've ever done.

Data over ego.

When we add, take something away to provide clarity. Let go so we can grow.

There is always a smarter, faster, and better way

Think big. Start small. Scale appropriately. 

We are always evolving and growing.






We are in the people business. This includes ALL people - guests and team members from all backgrounds and communities.   
We are committed to creating an environment of diversity, inclusion and belonging where people can connect and communities can be built.
We foster a culture that treats each other with respect and empathy, creating safety, trust and belonging. We are a culture of growth which comes from reflection, listening, supporting and learning from each other.  
Every person is a door to a different world, and only when we allow each other to bring our full, authentic selves to a situation, do we get access to that world. In that place of acceptance, we are able to learn from each other’s life experiences, culture, knowledge and beliefs. Through this growth and understanding, we connect and fulfill our purpose.
At AMP Up1, everyone’s a part of the story. All are welcome. 
(Except jerks. Jerks can stay home.)

Everyone’s Part of the Story

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