Anatomy of Our Name
Motivation happens by focusing on Autonomy, Mastery & Purpose
Modest, but steady gains lead to sustained success. Up is up!
Practice a Kaizen approach of continuous improvement. Get 1% better every day.
our purpose
To connect people and build community through frictionless, curated social experiences.
We ask, explore, and challenge what’s possible.
Our virtues
curiosity
We persevere and never stop evolving.
grit
We embrace change and iterate, fast.
adaptability
We see possibility, not problems.
Optimism
We reflect, learn, and grow.
Self-Awareness
We show up, we’re disciplined, we do the small things right, every time.
Consistency
Our non-negotiables
Eliminate Anonymous
No guest is ever just a transaction. They feel seen.
Empower Decision-Making
Autonomy at every level. No micromanagement.
Learn from Mistakes
Data over ego. Growth through adversity.
Prioritize Connection Over Discounts
Loyalty is earned, not bought.
Consistency & Persistence
We follow up, follow through, take action, and don’t stop. We don’t
wait for motivation—we act with discipline. Progress is earned
through repetition, reliability, and relentless execution.
setting the standard.
Lead with hospitality.
Scale with integrity.
We are always evolving and growing.
kai
Zen
change
good
growth
We are in the people business. This includes ALL people - guests and team members from all backgrounds and communities.
We are committed to creating an environment of diversity, inclusion and belonging where people can connect and communities can be built.
We foster a culture that treats each other with respect and empathy, creating safety, trust and belonging. We are a culture of growth which comes from reflection, listening, supporting and learning from each other.
Every person is a door to a different world, and only when we allow each other to bring our full, authentic selves to a situation, do we get access to that world. In that place of acceptance, we are able to learn from each other’s life experiences, culture, knowledge and beliefs. Through this growth and understanding, we connect and fulfill our purpose.
At AMP Up1, everyone’s a part of the story. All are welcome.
(Except jerks. Jerks can stay home.)
Everyone’s Part of the Story
