"Having an open dialogue about problems with the goal of 'the best idea wins' is the only true way to operate. The best ideas come from people who are fresh to a problem with an open mind." 
- Aaron

DIRECTOR OF SAFETY, FACILITIES + ACTIVITIES

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Aaron Sagendorf

Aaron Sagendorf has spent more than two decades around the machines, buildings, games, and operating systems that make experiential hospitality possible. Much of his best work happens behind the scenes, which is usually where facilities, safety, and technical leadership are supposed to live.

Aaron grew up in upstate New York around traditional bowling centers and started working in hospitality as a teenager. His early years included dishwashing, bowling operations, and hands on mechanical work. He learned from experienced bowling mechanics and proprietors, developing the kind of technical knowledge that comes from taking equipment apart, fixing it under pressure, and being responsible for whether the building is ready when the doors open.

In 2010, Aaron encountered Kings during a trip to Boston and saw a different version of the bowling business, one built around dining, nightlife, hospitality, and social entertainment. He relocated to Boston and joined the company, beginning in technical and mechanical roles before growing into broader leadership.

As Kings expanded, Aaron became one of the people the company relied on for new openings, gaming systems, facility standards, safety, preventive maintenance, and multi state property oversight. He progressed from head mechanic into Director of Safety and Facility Management, helping open and support venues around the country while training teams to maintain increasingly complex buildings and entertainment systems.

Those years taught Aaron that facilities work is hospitality work. When a game goes down, part of the guest experience disappears. When a safety issue is ignored, the company breaks a promise to its team and guests. When a design decision cannot survive real use, the problem eventually lands on an operator. Aaron developed a habit of looking beyond opening day and asking what a decision will mean after thousands of guests, years of use, and hundreds of busy weekends.

That perspective became critical when the longtime leadership group formed AMP Up1 Hospitality and began developing Your 3rd Spot. Aaron contributed across site development, construction, gaming, safety, facilities, equipment evaluation, and operating systems as the team built a large format social dining concept from the ground up.

Today, as Director of Safety, Facilities & Activities, his responsibilities extend across the physical experience of the company. He contributes to site selection, design, construction oversight, safety planning, facilities strategy, gaming, and the activities that help guests connect once they are inside the building. He evaluates ideas through several lenses at once: Is it fun? Is it safe? Can it handle volume? Can the team maintain it? Can it be repaired? Does the added complexity earn its place?

Aaron is thoughtful, direct, and skeptical of doing something simply because it has always been done that way. He works best in environments where people can disagree openly, data and experience matter more than ego, and the strongest answer wins regardless of who suggested it.

The Looking Glass is AMP Up1 Hospitality’s next brand, while Your 3rd Spot is growing beyond Atlanta with locations opening throughout the United States. Aaron is helping make sure the physical ideas behind those brands can survive real operation. Large experiential venues carry significant capital, safety, maintenance, and uptime risk. His job is to see those risks early, solve the avoidable ones, and build systems that give operators confidence once the doors open.

Aaron has built a career around work guests rarely notice when it is done well. The lights come on. The games work. The building is safe. The team has what it needs. Guests can focus on the people they came with.

That is the point.

Away from his professional endeavors, Aaron is an avid enthusiast of classic cars and video gaming, always ready to dive into a new restoration project or optimize his gaming setup. His personal pursuits reflect his meticulous nature and passion for technology and mechanics. Aaron’s leadership not only enhances the operational facets of AMP Up1 but also strengthens the company’s mission to connect and build communities, making every new project a testament to innovative entertainment and genuine hospitality.


- Leo Neves

"The unique way he thinks and unique perspective on gaming, safety, and construction have resulted in millions of dollars of revenue as well as millions of dollars saved."

- Chris Barrows

"There is not a more thoughtful leader in the industry than Aaron. There isn't a problem he can't solve and there isn't a 'status quo' that he can't innovate. He sees things as they can be and he works towards creating that vision for the team."

- Rich Coward

"Aaron helped me numerous times saving tens of thousands of dollars. He has a people-first mentality which is hard to find in facilities maintenance. Thank you for years of help."

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